Inbound After Hours
The home for everything inbound marketing and more! Exploring new ways to learn, share & collaborate with other great minds on all things inbound.
January 15, 2021 at 2:56pm
Hi All - I run a software company called Claromentis and we have been using Hubspot and inbound for 18 months or so now.
One classic issue I have is understanding how to determine / test an ideal balance between brand awareness through the display network vs the spend on PPC search.
Of course I understand that almost by definition display adds are tough to measure- but do you folks have any thoughts on working this out?
We are a classic B2B software company with a target suite spot of 100 - 2,000 user companies and target geographies.
Sorry if this is not the right channel to post this!
Hey Nigel 👋
Totally understand, that is tough to get the attribution in place. What type of display ads are you running? Is it on the Google Network? Are you displaying services or content?
Let me speak with our PPC team and get some thoughts. If it works for you I'll be on our open office hours next week (https://learn.keyy.org/inbound-after-hours/open-office-hours/join-me-to-talk-about-your-2021-marketing-plans~f7c496d5-7500-4bd4-9baa-8ce00a39a513) so we can talk some solutions through in person. If not I can post up the thoughts.
January 17, 2021 at 5:07pm
January 18, 2021 at 4:59pm
February 1, 2021 at 1:19pm
Happy Monday everybody! It's a new month and there's plenty to get stuck in to.
What are you working on this month and what do you imagine will be your biggest challenge?
For me, it's planning an online event for the first time! I'd love to hear what your February entails.
OoOoO online event? that sounds fun @molly - excited to see that take shape.
I always have a number of fun projects underway. Some more notable ones related to this group:
- Final QA of the Keyy mobile and desktop app + finalizing a roll-out campaign.
- Improving the Keyy <> HubSpot integration + some new onboarding and engagement workflows based on the new sync'ed properties.
- Continuing to refine our Education Business Blueprint with the team and continue putting it into practice.
A lot more in the works too. #GoGoGo
March 2, 2021 at 2:11pm
Has anybody considered leveraging gifs for their branding?
I've recently started adding fun little snippets from our vlogs and culture to our Giphy account. Getting verified was pretty straight forward and it's easy enough to create gifs and stickers.
From just 10 uploads, we've had 7.7k views. I'll admit, I never anticipated to get more than 100 but it goes to show how engaging they can be.