Failure to align sales and marketing teams is leading to wasted budget and resources. Up to 70% of B2B content is underutilised when these teams aren’t on the same page.

To help, Caroline pulled together the top things that you might be absent from your marketing and sales strategy right now.

After a year like the last, it’s understandable that businesses like yours might need some guidance and reassurance on your sales plans going forward. There's nothing wrong with that. Is this something you struggle with in your business? 🤔