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Trending Upwards | SEO Podcast | Ep1March 2, 2021 at 10:33am
Struggling with your SEO strategy? Not sure how to combat client requests? Feel like hitting Google with a dropkick when there's an unexpected algorithm update? I feel you.
We managed to get Danielle and Tiff from our SEO team to sit down and discuss how they overcome these challenges in their inaugural Trending Upwards podcast.
The team reflects on previous strategies and analyses the takeaways and have ongoing conversations about them. These include:
- Questioning how they did in terms of the goals in the last quarter so they can avoid mistakes
- Finding out what worked well and what didn't. If something didn't work well, they'll drill down and find out the why behind it
- They'll collaborate by working across all of our teams to get the best results
- The SEO team makes content suggestions and work with the Dev guys to enhance collaborative working and results
- Think about client trend trends
- What's planned in - and why
- Adding to wishlists and prioritising what to focus on to get better results
- And more.
That's just a top-level overview of what the two discussed in the first episode of their Trending Upwards podcast. Watch the full session for more insights 😀